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   Event reports
   Marketing capabilities

   Marketing Capability Forum Meeting Overview, NYC (April 2025)

   Overview of the Marketing Capability forum held in New York City on 24^th April 2025

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2. 
   Video
   Agencies & partners

   In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

   Open to ÌÇÐÄvlog¹ÙÍømembers only

   OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

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3. 
   Report

   What’s holding back brilliant ideas?

   Open to ÌÇÐÄvlog¹ÙÍømembers only

   The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…

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4. 
   Event reports
   Agency management

   In-House Forum Meeting Overview (March 2025)

   Overview of the In-House forum held remotely on 27^th March 2025

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5. 
   Video
   Agencies & partnersAgency managementCreativity

   Spotlight: Evaluating Better Ideas

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   Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that ÌÇÐÄvlog¹ÙÍøpartnered on…

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6. 
   Report
   Agencies & partnersAgency management

   Evaluating Better Ideas

   The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…

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7. 
   Event reports
   Agency managementMarketing structure

   In-House Forum Meeting Overview (Jan 2025)

   Overview of the In-House forum held remotely on 23^rd January 2025

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8. 
   Event reports

   Marketing Capability Meeting Overview (Feb 2025)

   Overview of the Marketing Capability forum held remotely on 11^th February 2025

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9. Benchmark
   Marketing capabilities

   Benchmark: Marketing academy development and management

   ÌÇÐÄvlog¹ÙÍømember benchmark on best practices for developing and maintaining a marketing academy

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10. 
    Event reports
    Marketing capabilities

    Marketing Capability Forum Meeting Overview (October 2024)

    Overview of the ÌÇÐÄvlog¹ÙÍøMarketing Capability Forum held in person in London

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11. 
    Event reports
    CreativityAI

    CMO Forum Meeting Overview, London (October 2024)

    Overview of the ÌÇÐÄvlog¹ÙÍøCMO Forum held in person in London

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12. Benchmark
    Marketing capabilities

    Benchmark: Sustainability Capability

    ÌÇÐÄvlog¹ÙÍømember benchmark on industry best practices for building capability specifically around sustainability…

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